Zerodha pours $5 M into Tijori Finance as it pivots toward institutional clients

New Delhi / Bengaluru, 27 Nov 2025: In a strategic move to deepen its presence beyond the retail trading segment, Zerodha has invested US$5 million (approx. ₹ 45 crore) into stock analytics and research startup Tijori Finance.

The capital infusion — led by Zerodha, which was already backing Tijori — comes as the Bengaluru-based startup aims to strengthen its enterprise-ready analytics stack and expand its footprint among institutional investors.

Why the push — and what’s in store

Since its launch (in 2016/2017), Tijori has largely served retail investors via its stock-analysis platform and powered fundamental data for Zerodha’s flagship trading app, Kite.

According to founder-CEO Siddharth Hegde, the fresh funds will be used to build new tools, scale infrastructure, and expand the team.

In a strategic pivot, about 70% of Tijori’s upcoming product roadmap will target enterprise clients — such as mutual funds, asset managers, and insurers — while the remaining 30% will continue to serve retail users.

What this means — new offerings & positioning

A key upcoming offering from Tijori is “Call Monitor”, an AI-powered tool that can automatically generate summaries and transcripts of quarterly earnings calls within minutes — a process that normally takes 24–48 hours. The tool will also flag inconsistencies in corporate filings or management commentary, giving institutional clients an early edge.

For retail users, Tijori continues to offer real-time updates on WhatsApp via its “Alerts” feature — covering corporate filings, results and other market-moving events.

More broadly, Tijori is deepening its data stack — aggregating regulatory filings, investor presentations, supply-chain data, raw-material trends, historic financials and other datasets — to build a comprehensive intelligence layer aimed at both retail and institutional investors.

What this means for the Indian markets ecosystem

With Zerodha’s backing and a sharpened enterprise focus, Tijori is now positioning itself to be a data-intelligence backbone for India’s public-markets ecosystem — enabling institutional players (mutual funds, asset managers, insurers) to access AI-driven insights and research. This could help bridge the gap between retail-grade tools and institutional-class analytics.

For retail investors too, Tijori aims to continue delivering simplified, easy-to-digest stock data and alerts — albeit as only a smaller part of its growth vision.