Nutrabay Secures $5 Million in Series A Funding to Boost Omni-Channel Expansion

Nutrabay Retail Private Limited, a leading direct-to-consumer (D2C) retailer specializing in sports nutrition and wellness products, has successfully raised $5 million in its Series A funding round. This marks the first institutional investment for the company, which has thrived on profitable, bootstrapped growth since its inception in 2017.

RPSG Capital Ventures spearheaded the funding round, with Kotak Alternate Asset Managers Limited also participating. Dexter Capital Advisors played a vital role as the exclusive financial advisor in this round.

Founded by brothers Sharad Jain, Shreyans Jain, and Divay Prakash Jain, Nutrabay has established itself as a prominent player in the sports nutrition market. The company offers over 100 brands, including its private label products under the Nutrabay name. These products are distributed through Nutrabay’s D2C website, major eCommerce platforms, and offline supplement stores.

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The newly secured funds will be channeled towards expanding Nutrabay’s omni-channel presence and driving innovation in product development. The brand is focused on strengthening its offerings in three core categories: sports nutrition, vitamins and supplements (VMS), and health food and drinks. The company also plans to launch over 50 new products by the next financial year, building on the 80% growth it experienced in FY24 compared to FY23.

Shreyans Jain, Founder and Executive Director of Nutrabay, expressed his excitement about the investment, stating, “We founded Nutrabay to make high-quality nutrition accessible to everyone. With the support of RPSG and Kotak PE, we are well-positioned to drive our next phase of growth and bring affordable, high-quality products to a broader audience.”

Abhishek Goenka, Managing Partner at RPSG Capital Ventures, echoed this sentiment: “The demand for sports nutrition is expanding beyond metropolitan areas into tier II cities and beyond. Nutrabay’s impressive growth and commitment to quality make them an ideal partner as we continue to support India’s health and wellness sector.”

With this investment, Nutrabay is poised to solidify its position as a leader in the sports nutrition industry further, catering to a growing market across India.