Crackle Technologies Raises $1.7 Million in Pre-Seed Funding Led by AC Ventures

Crackle Technologies, an ad tech startup, has raised $1.7 million (approximately INR 14 crore) in a pre-seed funding round co-led by We Founder Circle and AC Ventures. Key investors, including the founders of Sunicon Ventures, Global DeVC, Misfits Capital, Ludo King, and Impetus Technologies, participated in the round.

The startup plans to use the funds to develop globally scalable products to transform programmatic advertising for publishers and developers in gaming, apps, news, and OTT platforms. Crackle Technologies focuses on helping publishers optimize their ad tech revenue through cutting-edge AI-based solutions.

Founded in 2023 by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, Crackle Technologies leverages its proprietary technology, which combines advanced data analytics and predictive modeling to improve user experiences, automate workflows, and drive higher ad revenue for publishers.