ClayCo Cosmetics Secures INR 16 Crore from Unilever Ventures to Expand Skincare Portfolio

ClayCo Cosmetics is a six-month-old skincare startup that raised INR 16 crore in a Series A funding round led by Unilever Ventures, the company’s venture capital arm. The funds will be used to scale up operations, expand product offerings, and drive marketing efforts as the brand continues its rapid growth in the skincare industry.

ClayCo Cosmetics founded in March 2024 by Niharika Jhunjhunwala, combines ancient beauty traditions with cutting-edge skincare technology. With its flagship line, “Rituals of Japan,” ClayCo Cosmetics has already made waves in the market, offering products like the Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser. These innovative formulations mix traditional Japanese ingredients with modern science, delivering high-quality skincare at affordable prices.

ClayCo Cosmetics plans to launch a new Moroccan-inspired body care range in the coming months, further expanding its product lineup. The capital infusion will also fuel investments in research and development, helping the brand introduce more globally inspired beauty solutions for its growing customer base.

Niharika Jhunjhunwala, Founder of ClayCo Cosmetics, expressed excitement about the partnership, stating, “We’re thrilled to have Unilever Ventures on board. Their expertise in the beauty sector aligns perfectly with our vision of bringing luxurious, globally inspired skincare to the Indian market. With this investment, we’ll be able to elevate brand awareness, innovate further, and reach a wider audience.”

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Unilever Ventures, known for backing promising beauty startups, sees great potential in ClayCo’s approach to blending global beauty rituals with modern efficacy. Pawan Chaturvedi, Partner-Asia at Unilever Ventures, noted, “We’re excited to support ClayCo in their mission to redefine India’s beauty landscape. Their focus on unique, high-performance formulations stands out, and we believe they have a bright future ahead.”

As ClayCo Cosmetics continues to build momentum, this partnership with Unilever Ventures marks a major step toward achieving its long-term vision of transforming the Indian beauty market by offering effective, luxurious skincare products that cater to a broad range of consumers.